Sales Path

You may understand what it takes to acquire new customers,

but does your staff?

What’s the plan they’re taught to secure new customers? At Brand Champion, we think this is the first step in a marketing plan. That’s why we recommend a Sales Path Review to ensure you and your staff are maximizing the customer potential you have. As much as you spend getting your business noticed, this one small but important step can make a tremendous impact.

Case Study 1
A pleasant 30-something woman walks through the door of your business. You and your staff are busy with another customer. You wisely pause for a moment and ask the woman what she might be looking for and steer her in the right direction. Over the next ten minutes, you work with both customers, successfully bringing them to close.

Case Study 2
You have a small medical practice. You and three associates handle about 1,200 patients a year. You would like to grow, so you advertise. It's been quite a while since the ads started running, and the phone is ringing more often, but you have nothing. What’s going wrong?

Here is our Sales Path Review process:

Step One: Summary of Expectations Outlining our goals for the project. Since this is a custom-built strategy, each client has different needs. We must be in agreement as to what we would like to accomplish. We will also set the date for the Sales Path Analysis.

Step Two: Summary statement and questionnaire will be sent to you. We ask the necessary questions of you, the owner of the business, that help determine just the right strategy for you.

Step Three: Secret Shopping—We’ll conduct several secret shopper calls to see what’s really happening inside your business as seen from the customer’s point of view.

Step Four: Analysis Presentation—Reviewing your systems, as well as teaching your staff the skills theproduce greatness.

Step Five: Summary Report—You will receive a comprehensive report that includes all our recommendations and your custom-built strategy outlined.